In a display of effective consumer activism, Chipotle Mexican Grill has become the first US restaurant chain to go ahead and label all GMOs sold through their locations on the menu. And unlike Whole Foods and other grocers, who are making similar strides but are actually years away from actual implementation, Chipotle has already launched the labeling initiative into existence.
In case you’ve never heard of Chipotle, it is a ‘natural’ Mexican food restaurant that you could say is essentially a fast food hybrid. The chain actually had a major investment from McDonald’s back in 1998, but the fast food titan ultimately divested from Chipotle in 2006. Subsequently, that’s when Chipotle really started to explode with over 500 locations — now hitting 1,400 chain locations with an income of $278 million. In other words, we’re talking about a major fast food chain that is highlighting the issue of GMOs in a way that’s really important.
Read: Target to Remove GMOs from Major Food Brand
Chipotle has always marketed itself as a ‘natural’ restaurant within the fast food dynasty of restaurant chains, but it still is serving up very unnatural GMOs and dangerous ingredients. That said, thanks to aggressive consumer activism, Chipotle has officially announced that it will not only be labeling GMOs on the ingredients list of food products, but phasing out all GMOs on the menu
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