Blackberry to cut 4,500 jobs amid earnings plunge

The BBC’s Michelle Fleury says Blackberry “was once a pioneer” in the smart phone field

Blackberry has announced it is planning to cut 4,500 jobs, or 40% of its worldwide workforce, in an attempt to staunch huge losses.

The smartphone maker said it anticipated a loss of as much as $995m (£621m) when it reports its second-quarter earnings next week.

Shares in the firm closed down 17% after briefly being halted following the announcement.

In August, the Canadian company said it was evaluating a possible sale.

In a statement on Friday, Blackberry’s chief executive Thorsten Heins said: “We are implementing the difficult, but necessary operational changes announced today to address our position in a maturing and more competitive industry, and to drive the company toward profitability.”

“Going forward, we plan to refocus our offering on our end-to-end solution of hardware, software and services for enterprises and the productive, professional end user.”

‘Off a cliff’

The company said the losses were primarily attributable to disappointing sales of its new Z10 model smartphone.

Released in January to much fanfare after many delays, the phone has failed to enthuse consumers.

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 Intellihub.com

One can hear the average Joe who voted for Obama say, “I Voted for Change, but not this Bullshit!”

U.S. President Barack Obama answers questions during a press conference in the East Room of the White House August 9, 2013 in Washington, DC.

WASHINGTON, DC – U.S. President Barack Obama answers questions during a press conference in the East Room of the White House August 9, 2013 in Washington, DC. Obama answered questions on national security issues and related matters during the press conferece. (Photo by Win McNamee/Getty Images)

Opinion
By Avalon
Intellihub.com
September 00, 2013

The economic outlook keeps degenerating with Blackberry cutting 4,500 jobs, and with Intel closing a manufacturing plant in Hudson, Massachusetts, resulting in 700 jobs lost.[1][2]

Although the Information Technology sector of the global economy has been doing well overall, restructuring and new technologies have effected some business models more than others. The IT Security and Storage sectors are poised for tremendous growth.

In the case of Blackberry, the technology has been under immense scrutiny for its not keeping up with the vast majority of what people want in their communication devices. Even though the U.S. government has only certified Blackberry for government use, this did not avert the job cuts.[3][4]

Soon afterward, in the article ‘U.S. and U.K. spies crack BlackBerry BES Encryption, report says’ by computerworld.com, Blackberry BES Encryption was compromised. Once again, the NSA is a global threat to privacy and corporate security.[5]

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